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Projects Customer Measurement Using Bluetooth
We are exploring innovative use of cell-phone Bluetooth technologies for consumer research and customer measurement. We have developed a small, portable, Bluetooth base station that can monitor consumer activity in a retail space and also enable new interactive services. This Bluetooth hub also serves as a network gateway for other wireless sensors in the local area.

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[mit][media lab + Room E15-419 + 20 Ames Street + Cambridge, MA 02139]