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Projects Reinventing the Retail Experience
With skin conductance sensors, we map out what frustrates and excites customers as they shop—from layout to wanting to touch the product. Our work has helped a variety of large retailers innovate on what it means to shop. Findings have focused on reducing the stress of choices and learning while surprising customers in new ways. With the sensor technology we can pinpoint moments when customers are overwhelmed and then build out new ways to make retail engaging again.

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