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Projects The Frustration of Learning Monopoly
We are looking at the emotional experience created when children learn games. Why do we start games with the most boring part, reading directions? How can we create a product that does not create an abundance of work for parents? Key insights generated from field work, interviews, and measurement of electrodermal activity are: kids become bored listening to directions, "it's like going to school"; parents feel rushed reading directions as they sense their children's boredom; children and parents struggle for power in interpreting and enforcing rules; children learn games by mimicking their parents, and; children enjoy the challenge of learning new games.

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